One million people.
One life at a time.

Press release

Former UK National Director for Christian Broadcasting Network Launches Mission to Help One Million People Encounter Jesus

Born from Alisa Latty-Alleyne’s encounter with Jesus after profound loss and shaped by digital evangelism leadership at CV Global and Christian Broadcasting Network (CBN) UK, the independent HebrewsEleven mission brings personal conviction, practical evidence and responsible technology together.

COVENTRY, UK — 8 SEPTEMBER 2026 — Alisa Latty-Alleyne, the former UK National Director for CBN, the global media ministry home to The 700 Club and Superbook, has launched The One Million Salvations Journey Continues™ through HebrewsEleven.

Under the strapline One million people, one life at a time, the faith-led mission will explore how responsibly designed digital experiences can help people encounter the Gospel and move towards trusted human relationships, prayer and discipleship.

Alongside the campaign’s development, Latty-Alleyne and a group of founding members have begun a 40-day prayer and fast for people across the United Kingdom to encounter Jesus. The initiative is focusing intercession on 40 cities, with prayer for salvation and for spiritual strongholds to be broken. Founding members and supporters have joined from Australia and the United States.

“When my first husband died, I encountered Jesus in a way that saved and transformed my life. That encounter planted a desire to help other people discover the same hope—in ways that speak to this generation and remain relevant for generations to come. One million people is the vision, but every number represents one person and one story.”Alisa Latty-Alleyne, founder of HebrewsEleven

Where personal conviction became practical evidence

That conviction first became practical when Alisa developed a digital evangelism platform for CV Global across the UK and Western Europe. It developed further during her leadership at CBN UK, where she helped create iTestify and an early Digital Altar Call concept.

iTestify was an online evangelism pilot that used short video testimonies—real stories of lives changed by Jesus—to invite viewers to continue to a fuller Gospel presentation and choose a next step. The Digital Altar Call was an early concept for translating the familiar in-person invitation to respond to the Gospel into a structured online journey with appropriate human follow-up.

Across iTestify’s first test (January–March 2025) and later phase (September–November 2025), social-media advertising generated hundreds of thousands of impressions and CBN UK reported more than 500 recorded responses after testimony content. Further engagement included people continuing to a fuller Gospel presentation, praying to receive Christ, asking to know more about Jesus and requesting a Bible. These are distinct stages of engagement and should not be combined or presented as one conversion total.

CBN UK is not continuing iTestify or the Digital Altar Call. Latty-Alleyne is carrying the learning—not the programmes—into independent work being developed through HebrewsEleven.

The next chapter: technology that leads back to people

At the centre of the mission is the proposed Digital Gospel Experience™, an interactive pathway designed to help people explore the Gospel, respond voluntarily and connect with trusted human support and ongoing discipleship.

PrayerPulse™ is a future-focused prayer platform concept exploring how immersive and haptic technologies, including wearable interaction, could help Christians experience connection while praying together across geographical distance.

Both concepts are at an early development stage and will be shaped by theological oversight, safeguarding, data protection, transparent technology use and responsible AI leadership.

“One million people, one life at a time. A decision to follow Jesus should never belong to an algorithm. Technology may help someone discover a testimony or understand the Gospel, but genuine faith, prayer, pastoral care and discipleship require the work of the Holy Spirit and the presence of people.”Alisa Latty-Alleyne

A founding-partner campaign

To support early development, the Gideon 300 Founding Partners Campaign is inviting prayer, expertise, strategic introductions and financial partnership. The initiative has an ambition to raise up to £500,000 in catalytic funding over 12 months for technology infrastructure, prototypes, safeguarding and theological frameworks, research, testing and team formation.

Latty-Alleyne is available for interviews on faith and AI, ethical digital evangelism, safeguarding in online faith experiences, responsible technology leadership and women in Christian and technology leadership.

Notes to editors

• The one-million figure is a long-term vision, not a guaranteed outcome or forecast. HebrewsEleven™, PrayerPulse™ and Digital Gospel Experience™ are at early development or concept stage.
• iTestify and the Digital Altar Call are not continuing CBN UK programmes. The pilot figures relate to CBN UK activity in 2025; the current mission is being developed independently through HebrewsEleven™. Source: CBN UK Reach magazine, “God Is Moving Online: A New Harvest Through iTestify”, together with pilot campaign reporting.
• Latty-Alleyne’s memoir, From Grief to Glory: A Memoir and Guide to Find Joy After Loss, tells the fuller personal story (independently published, 2023; ISBN 9798394947858).

ENDS